University Project.

Based on a personal marketing plan, which presented a unique communications design challenge, one strategy was developed and executed, and once complete, a second strategy was developed.

Blend is a local bar that helps singles build real connections by eliminating the uncertainty and awkwardness of striking up a conversation with strangers. With a dynamic system that uses fun and entertaining topics, individuals are given a customary and approachable method to break the ice, while getting to know other singles.

In order to convey the importance of the face-to-face component, Blend needed to demonstrate the shortcomings that people experience within the digital world of dating by showing real people in real situations. The marketing campaign pokes fun at these situations that any single can relate with. The brand identity is lively and full of energy. Black and white geometric sans serif logo typeface creates a sophisticated yet fun logo that connects with the target audience.