University Project.

For the second strategy, more emphasis was placed on shared activities and offline experience. Blender is a singles social club. It provides singles with the opportunity to socialize and connect with others through shared, organized activities in a relaxed, pressure-free environment. Members participate in pre-planned, day-long events that conclude at the Club where they are encouraged to mingle and further develop the relationships that were formed throughout the day’s activities.

The promotional campaign highlights symbolic images relative to the events and activities the audience will participate in. This approach is designed to demonstrate the unique Blender approach to meeting singles. The hand-rendered brand logo is designed to suggest a big personality and a quirky character. Just the kind of social convener the target audience is looking for.