Based on an existing marketing plan, which presented a unique communications design challenge, one strategy was developed and executed and once complete, a second strategy was developed.
Blend is local bar that helps singles build real connections by eliminating the uncertainty and awkwardness of striking up conversation with strangers. With a dynamic system that uses fun and entertaining topics, individuals are given a customary and approachable method to break the ice, while getting to know other singles.
In order to convey the importance of the face-to-face component, Blend needed to demonstrate the shortcomings that people experience within the digital world of dating by showing real people in real situations. The marketing campaign pokes fun at these situations that any single can relate with. The brand identity is lively and full of energy. Black and white geometric sans serif logo typeface creates a sophisticated yet fun logo that connects with the target audience.
Solution Two: Blender
For the second strategy more emphasis was placed on shared activities and the offline experience. Blender is a singles social club. It provides singles with the opportunity to socialize and connect with others through shared, organized activities in a relaxed, pressure-free environment. Members participate in pre-planned, day-long events that conclude at the Club where they are encouraged to mingle and further develop the relationships that were formed throughout the day’s activities.
The promotional campaign highlights symbolic images relative to the events and activities the audience will participate in. This approach is designed to demonstrate the unique Blender approach to meeting singles. The hand rendered brand logo is designed to suggest a big personality and quirky character. Just the kind of social convener the target audience is looking for.
Series of Campaign Posters
Transit shelter Advertising
Series of Campaign Advertising
Website landing page
Start-up alcoholic supplier
59 Sips is a new start up alcoholic beverage supplier and wholesaler that provides customers with the selection of national alcoholic beverages from around the world.
Simple and minimalistic visual language showcasing a big collection of high quality international alcoholic beverages.
Website landing page
Canadian Red Cross
Workbook design for the First Aid Program recertification. This workbook provides candidates with the knowledge and skills to teach core Red Cross First Aid & CPR courses.
St. Paul’s Hospital Peer to Peer Campaign
The design concept for Peer to Peer campaign is based on the need to empower people to become fundraisers. St. Paul’s Hospital peer to peer campaign represents union, strength and community.
The overall look and feel of the campaign based on the emotional connection with the use of black and white photography and real people. Black and white colour scheme with the addition of orange colour connects with the St. Paul Hospital.
St Paul's Hospital Microsite
Book Cover design
Book jacket re-design for the novel The Fountainhead by Ayn Rand.